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Lab to Lake: New LIFELIKE COLORS For the WILDLY POPULAR Berkley Gulp! Minnow

New raw materials, new colors, new pigments, new glitters.

In-Fisherman Staff

Lab to Lake: Berkley's POWERFUL PowerBait Panfish Profiles

Great action, durability, and PowerBait scents and flavors that mimic natural food sources.

In-Fisherman Staff

Lab to Lake: The Birth of the Berkley Slobberknocker

Go behind the scenes to see Berkley's creative process in action and learn how this fantastic

In-Fisherman Staff

How to Tune your Crankbaits

Using basic household tools to keep them retrieving the way we want.

Ross Robertson

Fishing Gear: Berkley Finesse Jig

Berkley's new Finesse Jig takes innovative jig components to new levels.

Thomas Allen

Fishing Gear: Berkley Skipping Jig

When big bass lurk beneath docks or overhanging limbs, slipping the right jig in their wheel

Thomas Allen

Fishing Gear: Berkley Finesse Swim Jig

Swim jigs are critical to all bass anglers, but Berkley knew those same anglers needed a

Thomas Allen

Fishing Gear: Berkley Heavy Cover Jig

Finding cover-oriented bass requires the kind of jig that digs deep, Berkley's Heavy Cover Jig

Thomas Allen

Fishing Gear: Storm Arashi Glide bait

If you're a bass-fishing fanatic, the Arashi Glide Bait is a big-fish lure you need to try.

Thomas Allen

Fishing Gear: Berkley Football Jig

Big large and smallmouth bass both love football season, feed them Berkley's rendition.

Thomas Allen

Fishing Gear: Berkley Flipping Jig

When hungry bass hunt from tough, dense cover, you need a flippin' jig just as tough.

Thomas Allen

Fishing Gear: Berkley Swim Jig

When a old-school spinnerbait just won't do, reach for Berkley's Swim Jig.

Thomas Allen

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